After several years of uncertainty and shifting consumer habits, retail is finally making a strong comeback—especially among experiential and service-based businesses. The brands gaining traction today are offering more than just products; they’re creating memorable, personalized experiences that customers can’t get online. This evolution is reshaping what tenants need and what landlords must offer to attract and retain strong operators.
A great example is the recent lease we completed in Holbrook, where Pawsitive Purrfection Pet Resort took over a 6,600 square foot former gym space. What made the deal come together? It wasn’t just about square footage. The landlord was open-minded and collaborative, working closely with the tenant to understand their vision and support the necessary layout changes. That willingness to adapt and reimagine the space was key to getting the lease signed.
Today’s tenants are prioritizing flexibility. Buildout potential matters more than ever, as many concepts require specific configurations to operate efficiently. From grooming stations to treatment rooms to open-concept retail showrooms, the ability to tailor a space is critical. Strong signage and visibility also play a major role—whether it’s foot traffic in an urban setting or visibility from a busy road in the suburbs, retailers need to be seen to succeed.
We’re also seeing a continued emphasis on proximity to either high-foot-traffic zones or strong destination anchors that help pull customers to the area. A boutique fitness studio near a bustling coffee shop, or a spa next to a popular grocery store—those are the kinds of synergies tenants are looking for in 2025.
And lastly, financial flexibility can make or break a deal. Reasonable tenant improvement (TI) packages or initial rent concessions aren’t just incentives—they’re essential in helping new businesses get off the ground and ensuring a long-term partnership. Landlords who recognize this shift and are willing to invest in strong tenants are the ones filling vacancies and creating vibrant retail corridors.
In today’s market, the retail comeback isn’t just happening—it’s accelerating. Landlords who are prepared to evolve with tenant needs will be the ones winning in 2025 and beyond.